Fractional COO · Strategic Operations

Your business has outgrown its operating model.

I step in where leadership is stretched thin, operations are slowing growth, and the next level demands a sharper system. Outcome-driven. No fluff. No long ramp.

$8M+
Revenue Built
$15M+
Partnerships Secured
10+
Years Scaling Ops

About

Melissa Alli

Education MBA, NYU Stern
Focus Finance & Strategy
Based In New York, NY

I've spent the last decade building revenue operations and scaling businesses from the inside, owning P&Ls, designing go-to-market strategies, and standing up the systems that make growth sustainable.

From building innovative ancillary revenue programs generating $8M+ for a $2B+ real estate portfolio to driving $15M in enterprise partnerships with Fortune 500 sponsors, my work sits at the intersection of strategy and execution. I build the playbooks, align the teams, and deliver the numbers.

Melissa Owns It exists because too many mid-market companies hit an inflection point where the CEO can't also be the COO. I bring executive operating capability without the overhead of a full-time hire, focused on outcomes, accountable to metrics, and built for speed.

Engagements

Three ways to work together.

Tier I
Strategic Operator
Monthly Retainer
  • A senior strategic partner in your corner for high-stakes decisions
  • Monthly strategy sessions with on-call advisory between meetings
  • Ideal for CEOs who need operational depth without adding headcount
  • You get clarity, confidence, and a faster path to the right call
Tier II
Fractional COO
Monthly Retainer
  • Embedded leadership focused on one to two critical business outcomes
  • Weekly cadence with your team to drive cross-functional alignment
  • Ideal for companies that have the talent but need someone to connect the dots
  • You get measurable progress on growth, margin, or operational clarity
Tier III
90-Day Transformation
Flat Fee Engagement
  • One focused mission: stabilize, restructure, or prepare for scale
  • A defined before-and-after state with clear deliverables from day one
  • Ideal for companies at a turning point that need execution, not more planning
  • You get systems built, documented, and fully handed off to your team
Track Record

Numbers tell the story.

$8M
New revenue stream built from zero with $3M NOI at 37.5% margin
10x
Lead pipeline growth through GTM strategy and CRM optimization
40%
Faster market entry via standardized operational playbooks
$1.2M
First-year ecommerce revenue with 100% YoY growth
25%
Sales cycle reduction through automation and lead scoring
30%
Increase in customer lifetime value via RevOps playbooks
3.5x
Conversion rate improvement through UX optimization
35%
Improvement in pipeline accuracy with forecasting models
Ideal Client

Built for companies at an inflection point.

I work best with mid-market businesses that have real revenue, real complexity, and a leadership team that knows something needs to change but doesn't have the bandwidth to change it.

$10M to $200M Revenue

Post-startup, pre-enterprise. Big enough to have complexity, lean enough to need leverage.

Operationally Complex

Asset-heavy businesses, multi-market operations, or companies with tangled processes.

Leadership Stretched Thin

The CEO is also playing COO. The team is reactive. There's no capacity for the next level.

Clear Pain

Margin pressure, growth stall, operational chaos. You know something's broken.

Core Competencies

Where I operate.

Revenue & Growth

  • P&L Management & Unit Economics
  • Revenue Operations & Scaling
  • Go-to-Market Strategy
  • CAC/LTV Optimization
  • Enterprise Sales & Partnerships

Operations & Systems

  • Digital Transformation
  • CRM & Tech Stack Implementation
  • SOP Design & Standardization
  • Cross-Functional Alignment
  • Process Automation

Finance & Strategy

  • Financial Modeling & Forecasting
  • Capital Allocation Strategy
  • ROI Framework Development
  • Competitive Market Analysis
  • Scale & Acquisition Readiness
Entrepreneurship Through Acquisition

Building on what great founders started.

I am actively seeking to acquire and scale a well-established business. With a background in business strategy, partnerships, and corporate growth, I have spent my career identifying opportunities, unlocking value, and leading strategic initiatives across multiple industries.

My experience spans capital investment, strategic partnerships, and operational transformation, helping businesses scale efficiently and sustainably. I understand what makes a business thrive and how to implement growth strategies that maintain the integrity and culture that made it successful in the first place.

I founded Altuva Capital because I believe business acquisitions should be about more than numbers on a balance sheet. Great businesses deserve a transition that preserves their legacy while unlocking their full potential. I take a different approach: one rooted in continuity, strategic growth, and long-term value creation.

01

Continuity

Ensuring that a company's mission, employees, and culture remain strong after acquisition.

02

Growth

Leveraging strategic expertise to scale operations, expand market reach, and increase profitability.

03

Legacy

Honoring the work of business owners by strengthening what they've built, not dismantling it.

For Business Owners

If you're considering a transition and want a successor who values integrity, long-term impact, and strategic execution, I'd welcome the conversation.

Discuss a Transition

For Investors & Partners

I'm open to aligned equity partners and co-investors who share a commitment to acquiring and growing strong, established businesses for the long term.

Explore a Partnership
Let's Talk

Ready to build the operating system your business needs?

I work with a limited number of clients at a time. If your company fits, let's start a conversation.